International Marketing

Through the Tourism Division’s affiliation and membership with Travel South USA, Arkansas will be able to access and participate in the Brand USA global marketing campaign to attract visitors from the most valuable international markets.  The Department’s International Marketing strategies are currently under development with these cooperative marketing partners.

Through this partnership, print and digital versions of the Travel USA Inspiration Guide will be distributed through robust strategies targeting trade professionals and consumers in more than 20 international markets. This program, along with a potential partnership with the Arkansas Economic Development Commission (AEDC), utilizing their presence in Tokyo, Shanghai, and Berlin, will start to put Arkansas on the map for international tourism and economic development.